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For Professional Bid writers, drafting a winning bid response is a way of marketing their business, and making smallest of the mistake can […]
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If the concept of header bidding is new to you, I suggest starting with this beginner’s guide to header bidding. In this […]
Exchange bidding, also known as Exchange Bidding in Dynamic Allocation (EBDA), is a server-side unified auction. It’s where ad exchanges and SSPs compete […]
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