HERE ARE 5 WAYS OUR OWN CERTIFIED PARTNERS BROKE OUT OF THEIR ROUTINES AND CONNECTED WITH LEADS IN AN UNEXPECTED WAY…
1 CHECK OUT YOUR LOCAL CHAMBER OF COMMERCE
Your local chamber of commerce is there to help advocate and support businesses in your area, so why not take advantage of the organization? That’s what some of our Certified Partners did! They presented some value-packed content for their local chamber and scored a ton of new leads as a result.
Swipe Their Success: All you need is a presentation with a quick win. Think about the services you offer and find some small part of those services you could splinter off and teach for free. The goal is to create a presentation that gives your audience valuable and actionable information they can use to better their business (ideally with some kind of checklist, audit, or other tool).
By giving them a quick win, they’ll see that you know your stuff and that you’re committed to helping them grow.
Once the presentation is ready, just connect with your local chamber, and ask if you can present! End your presentation with an offer to stay back and answer any questions, or give people the option to drop a business card off if they had any follow-up questions or want to learn more about your services. Voilà—new leads!
2 HEAD ON OVER TO A TRADE SHOW, AND MAYBE WEAR A THEMED SHIRT?!
One of our Certified Partners has a themed shirt with all his credentials on it, and anytime he goes to trade shows, seminars, or events he wears the shirt! To no surprise, he’s connected with a ton of small business owners and landed some great clients over the years.
Swipe Their Success: This method is not for the faint of heart, but it sure is a way to make a statement. When you’re crafting your own statement shirt, add a call to action that lets people know how and why they should approach you… “Are you looking to grow your small business online? Come chat!” No doubt, you will need to have an elevator pitch ready, but your first priority should be to listen and learn. No one wants a blind pitch, so take some time to listen to the needs of the leads approaching you and offer some helpful advice. If all is well received, then go for the contact information. Keep things friendly and helpful, rather than hard-hitting and sales.
3 NEVER UNDERESTIMATE YOUR CONTACT LIST!
As digital marketers, we tend to start with things like Facebook ads and LinkedIn as a way to source new leads. But never forget the power of your own contact list! Getting your foot in the door is the hardest part of lead generation, but you’ve already passed that hurdle with your own connections.
Swipe Their Success: Here’s how our own Certified Partners do it… They start first with their family and friends, as that’s usually where you have the strongest connection. Then move on to past clients, missed projects, and other opportunities where you could win back services with a new offer. Finally, move on to your online connections via LinkedIn or Facebook Groups.
Remember: Value-in-advanced content is the best way to win over a lead.
What can you offer them that would result in a quick win?
4 WHEN IN DOUBT, LOOK TO ONLINE SERVICE MARKETPLACES
Now, we know… this technically isn’t connecting offline. But online service marketplaces are often overlooked by established companies. So, if your leads are drying up, there’s no harm in looking into some sites. Our Certified Partners have used Bark.com and Upwork (as an agency, not a freelance individuals).
Swipe Their Success: This one’s easy. Just set up an account and list your services. Then wait for the leads to come to you.
5 STRIKE UP A CONVERSATION WITH A STRANGER… ANYWHERE
Hot tubs, hotel bars, elevators, and even the soda fountain at McDonald’s… our Certified Partners have landed some of their best clients through good role fashioned relationship building.
Swipe Their Success: These ones are for all you extroverts. The key is to keep things casual and helpful. If you walk up to a stranger and give them your pitch cold, you’re bound to run into trouble. But on the off chance you connect with someone and you think your services might help, be honest and don’t be afraid to offer a free consultation.
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